Dan Adika

CEO at WalkMe

Dan Adika is the CEO and Co-Founder at WalkMe, an online guidance and engagement platform. WalkMe provides a cloud-based service designed to help professionals – customer support managers, user experience managers, training professionals, SaaS providers and sales managers – to guide and engage prospects, customers, employees and partners through any online experience.
1. Who is your hero? I admire Michael Jordan’s mindset. He said: “If you’re trying to achieve, there will be roadblocks. I’ve had them; everybody has had them. But obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it.” This encapsulates to my personal and professional journey with WalkMe. 2. What’s the single best piece of business advice that helped shape who you are as an entrepreneur today, and why? Always know where you are and where you want to go. Walk with the end goal in mind. 3. What’s the biggest mistake you ever made in your business, and what did you learn from it that others can learn from too? As a young entrepreneur, you hear a lot of advice. The biggest mistake would be to listen to advice that completely contradicts your soul. Listen carefully to all advice and make your own educated decision that you fully believe in. 4. What do you do during the first hour of your business day and why? I review my goals and objectives and prioritize my tasks. Then, I read emails and make necessary adjustments to the priorities. 5. What’s your best financial or cash-flow related tip for entrepreneurs just getting started? Remember that sales doesn’t equal cash flow, especially in the Software as a Service (SaaS) industry. Even if you sell your product to a customer, you can’t automatically count on it in your cash flow metrics. 6. Quick: What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level? They should know when the market will embrace their product and their concept. Our vision is to see WalkMe as a standard for proper online service. 7. What’s your definition of success? How will you know when you’ve finally “succeeded” in your business? In my point of view, our business is successful once it becomes a machine that I just need to scale and grow. Regarding the overall definition of success, it’s when you, as an entrepreneur, have made an impact in your industry.